Aroma Cafe

Local Newspaper Ad.

Fri, 30 Apr 2010 10:00:00 -0400

Local Newspaper Ad.

Fri, 30 Apr 2010 09:59:00 -0400

Local Newspaper Ad.

National Newspaper Ad.

Fri, 30 Apr 2010 09:58:00 -0400

National Newspaper Ad.

Photo

Fri, 30 Apr 2010 09:47:46 -0400

Photo

Fri, 30 Apr 2010 09:47:07 -0400

Audio

Thu, 29 Apr 2010 19:22:45 -0400

Photo

Thu, 29 Apr 2010 19:17:01 -0400

Photo

Thu, 29 Apr 2010 19:16:46 -0400

Photo

Thu, 29 Apr 2010 19:16:23 -0400

Profit Vs. Non-Profit

Tue, 06 Apr 2010 21:06:16 -0400

Outrageous is targeting mainly females but reaches out to the male demographic as well with the attached bookstore Anthology and cafe.

The ASPCA, on the other hand.. has no specifically defined demographic.Their mission is reaching out to those with a sympathetic heart to stop animal cruelty.

Outrageous’ message is one that doesn’t need to be delivered formally because they are more of a company & local business instead of a conventional foundation. They are simply offering stylish accessories in a place that also has a laid back and fun atmosphere combined with an eclectic bookstore and cafe.

The ASPCA definitely has more of a formal message that is geared to be direct and to the point. They are fighting for a cause and not advertising a product or themselves much for that matter,so formality is used when calling attention to the issue.

Outrageous’ feel is one of ad/pr because it isn’t out looking for changes, its looking out for its own profit and bettering by trying to attracted a customer base.

The ASPCA is a service driven site not looking for publicity to better the company itself per-say, but to call attention to the cause itself.

Both websites utilize visuals [ pictures and video] to get their messages across to their target audiences. However, the videos and pictures are not similar at all. Outrageous uses pictures of their products and similar videos on their blog/facebook/website while the ASPCA shows videos and pictures of animals that need to be or have been adopted. After seeing both a profit and non-profit organization it is obvious that both are looking to get out a message of their own, no matter how different they may be, the goal is still to spread that message to accomplish their goal.. marketing themselves or marketing awareness of a cause.

http://aspca.pub30.convio.net/blog/category.html?category=adoption

http://outrageousonline.com/home/

Video

Wed, 17 Mar 2010 11:58:24 -0400

Graphics Analysis 5

Wed, 17 Mar 2010 11:57:00 -0400

How is the quality high?

The quality is fairly high because its not your typical Saturday morning cartoon. It utilizes clean lines and colorful elements and some computer imagery is used as well.

Why is it a good storyline?

It is a good story line because it has the Alice and Wonderland feel except with darker Japanese anime elements.

Does it hit the target audience?

Yes it appeals to anime fans as well as fans of Disney giving both of them the entertainment they would desire from a film.

Video

Wed, 17 Mar 2010 11:50:23 -0400

Graphics Analysis 4

Wed, 17 Mar 2010 11:49:00 -0400

Why is this commercial most effective?

This commercial is most effective because it has a catchy song playing through the duration of the commercial and has all the people standing still modeling off the attire at the Gap. Then at the end it shows on a white background the Gap logo which you will only focus on. Though the logo isn’t present during the whole commercial, and the lack of one leads the audience to wonder what company it is for. The strategy is to reel the audience in making them wonder where they can purchase the product and then hitting them last with an in your face logo. It forces the viewers to watch the commercial to the end if they like the apparel.

What does it do that others may not do?

Though other commercials do use the method of taking up an entire frame of the commercial with their logo it is certainly not used by all companies.

Does the animation make the commercial effective?

Yes because it is in your face that it is Gap. They don’t put it in the corner but rather in the dead center of the screen as the primary focus.

How well integrated is the animation in the commercial?

The animation is effective because it takes up the entire frame with no product but just the company name. It shares the screen with nothing else so focus cannot be lost anywhere else.

Does the commercial make the animation or does the animation make the commercial?

The commercial makes the animation because the whole commercial is the product and at the end it tells you where you can get it. You need the product in order to sell the logo because you can’t just throw up a logo.

How is the animation used differently in the spot than choice #1?

In the target video they throw the logo over the girls who are in the dorm room while in the Gap commercial they give it it’s own frame.

Video

Wed, 17 Mar 2010 11:37:54 -0400

Graphic Analysis 3

Wed, 17 Mar 2010 11:37:00 -0400

Why is this animation the best?

This animation is the best because it is the logo of the store and reinforces the image of the company.

What does it do that others may not do?

Its not in your face and its just a little side note to show you that you are shopping at target. The commercial is fun and attention grabbing through the use of music and the dancing and seeing these two college students setting up a dorm room.

Who is the commercial targeting?

The commercial is targeting possible future college students and target shoppers in general.

Does the animation make the commercial effective?

Yes because the name is never said in the commercial and without the animation you would have no idea what the commercial was for.

How is the animation used?

The animation is used wisely because it is the last impression you are given before the commercial cuts off. After seeing a fun and entertaining commercial you will see the Target logo which will leave you wanting to go to that store.

Video

Wed, 17 Mar 2010 11:14:30 -0400

Graphics Analysis 2

Wed, 17 Mar 2010 11:14:17 -0400

Why is this commercial most effective?

This commercial is most effective because it show the Yaris is not only a smart car but a fun car. With all the video game type battles going on throughout the race it makes the commercial amusing and memorable.

What does it do that others may not do?

It left most of the commercial to the visual rather than the use of a narrator throughout.

Does the animation make the commercial effective?

Yes the animation makes the commercial effective because without the animation you would have your everyday typical car commercial and the Yaris smart car is not your typical car.

How well integrated is the animation in the commercial?

The animation is very well integrated into the commercial because it has parts of animation seamlessly in and out of as well as around the cars.

Does the commercial make the animation or does the animation make the commercial?

The animation makes the commercial because it separates it from other car commercials and makes the car more appealing by entertaining the person watching the commercial.

How is the animation used differently in the spot than choice #1?

Our first choice the animation was the entire commercial and in our second choice used actual tangible items which were the cars.

Video

Wed, 17 Mar 2010 10:44:56 -0400

Graphics Analysis 1

Wed, 17 Mar 2010 10:39:00 -0400

Why is this animation the best?

We feel that this is the best animation out there because the pear morphs throughout the duration of the commercial. It is a dynamic animation that quickly and easily draws the focus of the audience in. It covers all aspects of meeting possible career focuses of future students while still entertaining.

What does it do that others may not do?

It took a realistic item that anyone would be familiar with and changed it into different things while still maintaining the integrity of the original object.

Who is the commercial targeting?

The commercial is targeting possible future students of The Art Institute and also appealing to those who may have not directly considered a career in the arts.

Does the animation make the commercial effective?

The animation does make the commercial effective because it is for an arts school and it leaves a lasting impression especially pear pirate. If you remember nothing else {actual dialogue} most people will remember pear pirate at least and relate it to The Art Institute commercial.

How is the animation used?

The animation isn’t just used for visual appeal to make for an attractive ad. The white background is used so the audience can focus directly on the animation without their eyes being pulled towards anything else. Does the commercial make the animation or the animation the commercial? The animation is used to help market The Art Institute. The animation is the commercial and is used to help enhance the message.