Posted 1 year ago Comments

Outrageous is targeting mainly females but reaches out to the male demographic as well with the attached bookstore Anthology and cafe.

     The ASPCA, on the other hand.. has no specifically defined demographic.Their   mission is reaching out to those with a sympathetic heart to stop animal cruelty.

Outrageous’ message is one that doesn’t need to be delivered formally because they are more of a company & local business instead of a conventional foundation. They are simply offering stylish accessories in a place that also has a laid back and fun atmosphere combined with an eclectic bookstore and cafe.

     The ASPCA definitely has more of a formal message that is geared to be direct and to the point. They are fighting for a cause and not advertising a product or themselves much for that matter,so formality is used when calling attention to the issue.

Outrageous’ feel is one of ad/pr because it isn’t out looking for changes, its looking out for its own profit and bettering by trying to attracted a customer base.

     The ASPCA is a service driven site not looking for publicity to better the company itself per-say, but to call attention to the cause itself.

Both websites utilize visuals [ pictures and video] to get their messages across to their target audiences. However, the videos and pictures are not similar at all. Outrageous uses pictures of their products and similar videos on their blog/facebook/website while the ASPCA shows videos and pictures of animals that need to be or have been adopted. After seeing both a profit and non-profit organization it is obvious that both are looking to get out a message of their own, no matter how different they may be, the goal is still to spread that message to accomplish their goal.. marketing themselves or marketing awareness of a cause.

http://aspca.pub30.convio.net/blog/category.html?category=adoption

http://outrageousonline.com/home/

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