Posted 1 year ago Comments

Why is this commercial most effective?

This commercial is most effective because it has a catchy song playing through the duration of the commercial and has all the people standing still modeling off the attire at the Gap. Then at the end it shows on a white background the Gap logo which you will only focus on. Though the logo isn’t present during the whole commercial, and the lack of one leads the audience to wonder what company it is for. The strategy is to reel the audience in making them wonder where they can purchase the product and then hitting them last with an in your face logo. It forces the viewers to watch the commercial to the end if they like the apparel.

What does it do that others may not do?

Though other commercials do use the method of taking up an entire frame of the commercial with their logo it is certainly not used by all companies. 

Does the animation make the commercial effective?

Yes because it is in your face that it is Gap. They don’t put it in the corner but rather in the dead center of the screen as the primary focus.

How well integrated is the animation in the commercial?

The animation is effective because it takes up the entire frame with no product but just the company name. It shares the screen with nothing else so focus cannot be lost anywhere else.

Does the commercial make the animation or does the animation make the commercial?

The commercial makes the animation because the whole commercial is the product and at the end it tells you where you can get it. You need the product in order to sell the logo because you can’t just throw up a logo.

How is the animation used differently in the spot than choice #1?

In the target video they throw the logo over the girls who are in the dorm room while in the Gap commercial they give it it’s own frame.

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