Posted 1 year ago Comments

Why is this commercial most effective?

This commercial is most effective because it show the Yaris is not only a smart car but a fun car. With all the video game type battles going on throughout the race it makes the commercial amusing and memorable. 

What does it do that others may not do?

It left most of the commercial to the visual rather than the use of a narrator throughout.

Does the animation make the commercial effective?

Yes the animation makes the commercial effective because without the animation you would have your everyday typical car commercial and the Yaris smart car is not your typical car. 

How well integrated is the animation in the commercial?

The animation is very well integrated into the commercial because it has parts of animation seamlessly in and out of as well as around the cars.

Does the commercial make the animation or does the animation make the commercial?

The animation makes the commercial because it separates it from other car commercials and makes the car more appealing by entertaining the person watching the commercial. 

How is the animation used differently in the spot than choice #1?

Our first choice the animation was the entire commercial and in our second choice used actual tangible items which were the cars. 

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