Posted 1 year ago Comments

Why is this animation the best?

We feel that this is the best animation out there because the pear morphs throughout the duration of the commercial. It is a dynamic animation that quickly and easily draws the focus of the audience in. It covers all aspects of meeting possible career focuses of future students while still entertaining. 

What does it do that others may not do?

It took a realistic item that anyone would be familiar with and changed it into different things while still maintaining the integrity of the original object. 

Who is the commercial targeting?

The commercial is targeting possible future students of The Art Institute and also appealing to those who may have not directly considered a career in the arts. 

Does the animation make the commercial effective?

The animation does make the commercial effective because it is for an arts school and it leaves a lasting impression especially pear pirate. If you remember nothing else {actual dialogue} most people will remember pear pirate at least and relate it to The Art Institute commercial. 

How is the animation used?

The animation isn’t just used for visual appeal to make for an attractive ad. The white background is used so the audience can focus directly on the animation without their eyes being pulled towards anything else. Does the commercial make the animation or the animation the commercial? The animation is used to help market The Art Institute. The animation is the commercial and is used to help enhance the message. 

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