Apr
30
2010
Photo of the day
Posted 1 year ago
Comments
Local Newspaper Ad.
:
Posted 1 year ago Comments
Posted 1 year ago Comments
Apr
6
2010
Profit Vs. Non-Profit
Outrageous is targeting mainly females but reaches out to the male demographic as well with the attached bookstore Anthology and cafe.
The ASPCA, on the other hand.. has no specifically defined demographic.Their mission is reaching out to those with a sympathetic heart to stop animal cruelty.
Outrageous’ message is one that doesn’t need to be delivered formally because they are more of a company & local business instead of a conventional foundation. They are simply offering stylish accessories in a place that also has a laid back and fun atmosphere combined with an eclectic bookstore and cafe.
The ASPCA definitely has more of a formal message that is geared to be direct and to the point. They are fighting for a cause and not advertising a product or themselves much for that matter,so formality is used when calling attention to the issue.
Outrageous’ feel is one of ad/pr because it isn’t out looking for changes, its looking out for its own profit and bettering by trying to attracted a customer base.
The ASPCA is a service driven site not looking for publicity to better the company itself per-say, but to call attention to the cause itself.
Both websites utilize visuals [ pictures and video] to get their messages across to their target audiences. However, the videos and pictures are not similar at all. Outrageous uses pictures of their products and similar videos on their blog/facebook/website while the ASPCA shows videos and pictures of animals that need to be or have been adopted. After seeing both a profit and non-profit organization it is obvious that both are looking to get out a message of their own, no matter how different they may be, the goal is still to spread that message to accomplish their goal.. marketing themselves or marketing awareness of a cause.
http://aspca.pub30.convio.net/blog/category.html?category=adoption
http://outrageousonline.com/home/
:
Mar
17
2010
Graphics Analysis 5
How is the quality high?
The quality is fairly high because its not your typical Saturday morning cartoon. It utilizes clean lines and colorful elements and some computer imagery is used as well.
Why is it a good storyline?
It is a good story line because it has the Alice and Wonderland feel except with darker Japanese anime elements.
Does it hit the target audience?
Yes it appeals to anime fans as well as fans of Disney giving both of them the entertainment they would desire from a film.
:
Mar
17
2010
Graphics Analysis 4
Why is this commercial most effective?
This commercial is most effective because it has a catchy song playing through the duration of the commercial and has all the people standing still modeling off the attire at the Gap. Then at the end it shows on a white background the Gap logo which you will only focus on. Though the logo isn’t present during the whole commercial, and the lack of one leads the audience to wonder what company it is for. The strategy is to reel the audience in making them wonder where they can purchase the product and then hitting them last with an in your face logo. It forces the viewers to watch the commercial to the end if they like the apparel.
What does it do that others may not do?
Though other commercials do use the method of taking up an entire frame of the commercial with their logo it is certainly not used by all companies.
Does the animation make the commercial effective?
Yes because it is in your face that it is Gap. They don’t put it in the corner but rather in the dead center of the screen as the primary focus.
How well integrated is the animation in the commercial?
The animation is effective because it takes up the entire frame with no product but just the company name. It shares the screen with nothing else so focus cannot be lost anywhere else.
Does the commercial make the animation or does the animation make the commercial?
The commercial makes the animation because the whole commercial is the product and at the end it tells you where you can get it. You need the product in order to sell the logo because you can’t just throw up a logo.
How is the animation used differently in the spot than choice #1?
In the target video they throw the logo over the girls who are in the dorm room while in the Gap commercial they give it it’s own frame.
: